Old Heart, New Soul




    • Art Direction & Design
    • Brand Strategy
    • CGI
    • Digital
    • Editorial
    • Hoarding
    • Photography

Encompassing a river, a forest, the longest street market in Europe, a bustling neon treasure trove, a brewery and its own annual festival, Walthamstow is an evolving young suburb brimming with eclectic old-town heart and soul. This exciting and emergent neighbourhood plays host to ‘Union Lofts’, a collection of 34 exceptional and conscientiously designed studio apartments each offering individuality, opportunity and a place to call home.

Each new project we encounter starts as a blank canvas for us. It’s unceasingly exciting, to see a project with entirely fresh eyes and to hear how it speaks to us. It’s important for us to really understand the vision of the people that stand behind the project, their passion and their thinking. For us, Union Lofts presented the chance to conceive of an utterly new identity for the property and to re-think the way in which Londoner’s relate to a part of the city that is changing at an incredible rate.

Soaked in the abundant community spirit and unorthodox razzle-dazzle of London’s East End, this brand new development in an emergent area offers its residents an attractive mix of New York loft-style apartments, local village living on the doorstep of Central London.


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