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Drawn From Nature. Rooted in Science.
Fashion trends, buzzwords, hype are fleeting. But glowing skin is forever. While the CBD Beauty market isn’t entirely new, finding skincare products containing CBD ingredients whose quality could be verified by the highest standards of scientific testing was the ‘aha’ moment that brought Comete to life. Tomorrow’s beauty products, drawn from the purity of nature and backed by the validation of science.
- Brand Strategy
- Brand Identity
- Art Direction & Design
- Strategic Messaging
- Packaging Design
Intimately familiar, we crafted a brand for Comete that would find its place on the shelves of luxury beauty brands – elegant, gentle, sophisticated – all the while nodding to both a strong connection to CBD and the science which underpins the quality of the products.
Skin-first focus.
Natural, earthy, naked, pure – the brand photography spoke to elevated me-time. Those intimate moments before or after a shower, of self-reflection and investment. Always refined, never gratuitous there’s a fine difference between nakedness and nudity.
As beautiful within as without, Comete’s packaging choices offered a sense of refined modernity and earthiness while never losing a crucial elegant underpinning.
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