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We’re All In.
Creating differentiation amongst early-stage VCs isn't easy. We all speak about our networks, our clients, our successes. The fact is, the key differentiators between VCs, young and old, are its founding members. That’s how most VCs do it.
- Brand Strategy
- Brand Identity
- Art Direction & Design
- Strategic Messaging
- Website Design & Development
In the world of venture capital, differentiation is tough. Every fund speaks about networks, expertise, and track records. But for Hetz Ventures, a firm investing in deep-tech startups in Israel, the real differentiator wasn’t just their results—it was the way they worked.
Smart, agile, and ambitious, yet deeply human, Hetz didn’t just invest; they partnered, mentored, and believed in the people behind the companies.
The challenge? Their old branding told a different story. It made them seem small, traditional, and out of step with the bold, entrepreneurial spirit of the startups they backed. Their brand needed to reflect what they truly were: a powerhouse of sharp thinking, fast decisions, and genuine partnership.
Through comprehensive research, interviews with stakeholders, auditing the competitive landscape, and identifying what made Hetz unique we built a strategic brand platform that captured their essence—hungry, ambitious, focused, bold, and always a team player.
Their new messaging? Direct, bold, confident, yet always human, mirroring the way Hetz operates: no fluff, no ego, just results.
Smart, agile, and ambitious, yet deeply human, Hetz didn’t just invest; they partnered, mentored, and believed in the people behind the companies.
Hetz’s new visual identity was crafted to feel native to tech startups while standing apart in the VC space. A sharp, modern logo conveyed precision and momentum, much like the sharp trajectory of an arrow, from which Hetz takes its name. A bold, technical yet inviting color palette, centered around an unexpected mint green, injected freshness and personality. The broader design language balanced financial and technological motifs, creating a brand that was both smart and approachable.
More than just a rebrand, this was a repositioning for growth, impact, and the next chapter of Hetz Ventures. With a brand as bold and forward-thinking as the startups they invest in, Hetz is now as sharp in the market as they are in the boardroom.
You came to win? Let’s win together. Smart, agile, and ambitious, yet deeply human, Hetz didn’t just invest; they partnered, mentored, and believed in the people behind the companies.
We paired this new messaging with an entirely new Visual Identity. Designed to feel native for tech startups the visual language feels immediately familiar and inviting, balancing technical and financial motifs with a bright mint green for a flicker of flair and personability. And a tiny bit of bite.
Direct without being abrupt, bold without being reckless, confident without being arrogant, personable and entirely professional. You came to win? Let’s win together.
