We often say “do less business, be more human.”

It means we’re a people-centric organisation that values the close, personal partnerships we build with everyone we work with. It also means we’re invested in your success and committed to adding lasting value, by giving you the right advice, even if it ruffles a few feathers.

Combining the skills of a dedicated collective of strategists, storytellers, designers and artists we are adept at creating bespoke solutions that respond directly to the unique needs of each person and organisation we work with.

Beyond anything, we’re dedicated to going on a journey together with you, sharing our expertise simply, and demonstrating its enduring value.



Managing Director

A determined and creative business thinker, Rich’s career commenced at BNP Paribas Real Estate in London where he qualified as a Member of the Royal Institution of Chartered Surveyors before moving onto direct operations at a private investment fund. He is passionate about pushing our clients to new heights, cultivating long-lasting relationships and motivating each member of our team to bring their A-Game

When he’s not in the office, Rich likes to rock climb, swim and read. He’s also a trained Mindfulness teacher.


Creative Director

An artist and perfectionist by nature and with unparalleled insights and high standards, Josh is the spearhead for CAPRI’s creative output. He is focussed on ensuring our team produce work that not only breaks boundaries, but fundamentally answers what our clients need for long-term strategic impact.

When he’s not in the office, Josh can usually be found pursuing his passion for photography and sports or playing super dad to his twin boy and girl (unsurprisingly the main subjects of his photography).