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At its heart, Trigo is a technology company revolutionizing grocery shopping with AI-driven, touch-free checkout. But as they entered a new phase of growth, expanding into global markets and engaging with major supermarket brands, they realized their previous branding no longer served them.
Trigo approached us at a pivotal moment, looking for a visual identity that would match their ambitions. They needed a brand that reflected both their technical prowess and their ability to speak to the corporate market—something sophisticated yet impactful, innovative yet trustworthy reinforcing their credibility in a highly competitive, high-stakes industry.
We crafted a brand that seamlessly balanced cutting-edge innovation with corporate trust. The new logo embodied precision and efficiency, while the refined colour palette, typography, and iconography system introduced a sleek, technical feel without sacrificing warmth. Every element was designed to flex, adapting effortlessly across digital, print, and physical environments.
The rollout extended far beyond traditional branding. We brought the new identity to life across 3D animation, motion graphics, and interactive elements, ensuring Trigo could communicate its technology in a dynamic and engaging way. System icons and a custom illustration style created a cohesive design language that extended to dashboards, white papers, and e-books.
The branding even shaped the interior design of Trigo’s offices, ensuring a fully immersive experience that reinforced their identity at every touchpoint. More than just a refresh, this was a complete strategic transformation.
Trigo’s new identity gave them the presence, confidence, and flexibility to scale into new markets while maintaining the trust and authority needed to partner with global retail giants. With a brand that now mirrors the precision and intelligence of their technology, Trigo is set to define the future of retail, one frictionless experience at a time.