THE METROPOLITAN
Exquisitely Designed To Elevate
WHAT WE DID
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- Art Direction & Design
- Brand Strategy
- CGI
- Digital
- Editorial
- Film & Animation
- Photography
In a world ensconced in digital connection, physical meetings have become a curious luxury. But what about the beauty, magic and power of handshakes and knowing glances, of exchanging business cards and immediate connection? Seeking to bridge the gap between online and offline, The Metropolitan is a meticulously designed social playground and digital hosting platform inspired by eclectic salons and the charismatic gatherings of days gone by and powered by the very best in modern connectivity.
Great idea, but how do you communicate all of that in a way that immediately captivates and convinces? That’s where CAPRI comes in. This is the kind of work we love – huge imagination, ground-breaking ideas and passionate people.
Working closely with the management team, architects, interior designers, tech gurus and hospitality team we held space for open interpretation of all that The Metropolitan is and can be. Who are you? What’s your core identity? Who are you speaking to?
Many hours, conversations and creations later we united all of the information we gathered and the feelings it evoked, the voices we heard, the ideas shared and we distilled it into a cohesive and captivating Brand Identity to pique curiosity, engage and spark imagination.
