THE ARBOR COLLECTION

Life, they say, is all about paying attention to the subtleties but every-so-often the glaringly obvious needs to be celebrated in all its glory. With undiluted vistas across the magnificent green landscape of Kilburn Grange Park in North London, The Arbor Collection is a distinct collection of brand-new, stylish apartments and a peaceful oasis in London’s buzzing urban landscape.

We strategised about how we can celebrate both the finer points of these unique homes as well as the key selling point – those views. Our thinking lead us to craft a vibrant, natural and personality-full narrative and brand identity inspired by a life lived on the cusp of nature and driven by the impetus to discover the distinct. Teaming up with renowned artist Kristjana Williams (of Coldplay, Penhaligons and Cristian Laboutin fame) we commissioned her to craft electric interpretation of nature and a hark to the whimsical and curious Victorian Pleasure Gardens of old.

We fuelled our creativity into a remarkable suite of marketing collateral from a stunning hard-bound and digital brochure, superb photography, true-visual CGIs, impactful hoarding, an awesome website and so much more.